# Datadrew

> Datadrew is the AI ads agent for Shopify brands — built to make and execute better ad-spend decisions and grow the business profitably. Drew knows the Shopify business behind the ads (products, margins, inventory, customers, repeat behavior, history), understands how expert media buyers operate (channel-specific playbooks, learned from thousands of ad decisions across Shopify brands), and acts on that judgment through five core workflows: the Daily Ads Brief, Diagnose Performance, Ad Spend Leakages, Budget Recommendations, and Execute Ads Changes — approved changes implemented with guardrails, rolling out now. It connects Shopify, Meta Ads, Google Ads, GA4, Google Search Console, Klaviyo, Amazon (Seller + Ads), Unicommerce, Stripe, Recharge, Skio, Brevo, Judge.me, AfterShip, and more. Drew does not optimize ROAS in isolation — it uses the economics of the Shopify business (every number reconciles to Shopify orders overnight) to grow ads profitably. Drew is available in the Datadrew app, in Slack (@-mention in channels), and inside Claude and ChatGPT via a public OAuth-secured remote MCP server at mcp.datadrew.io (free to connect on every plan).

Datadrew is trusted by 1,000+ Shopify brands across 47+ countries, analyzing over $1.5Bn in GMV. It is a Shopify App Store app with zero-code setup and GMV-based pricing: Free (your data, in your AI), AI Intelligence from $99/mo (your analyst, 7-day trial) and AI Ads CoPilot from $249/mo (your media buyer — early access by request). Annual billing saves 2 months.

Key differentiators: an AI ads agent with the judgment of an experienced media buyer — because it knows your business, not just your ad account; decisions and execution (approved changes with guardrails), not just dashboards; profit as the governing objective, reconciled to Shopify orders overnight; a Brain that compounds — playbooks + memory + context + guardrails + feedback loops; cohort-based LTV analysis; RFM segments that sync directly to Klaviyo and Meta; transparent GMV-based pricing with no per-seat charges; multi-channel support including Indian marketplaces (Myntra, Flipkart, Amazon IN, Quick Commerce) via Unicommerce; and a public MCP server that lets any AI agent (Claude, Cursor, ChatGPT, and more) query your store via OAuth, free to connect on every plan.

## Product Pages

- [Product Intelligence](https://datadrew.io/platform/product-intelligence/): Product repurchase analysis, basket analysis, full-funnel SKU KPIs — find the winners hiding in your catalog
- [Acquisition Insights](https://datadrew.io/platform/acquisition/): Blended ads dashboard, campaign-level ROAS/CAC/CPC, hourly performance monitoring, budget waste detection
- [Retention Insights](https://datadrew.io/platform/retention/): LTV cohort analysis, RFM segmentation, new vs returning tracking, purchase frequency, retention benchmarks
- [Creative Strategy](https://datadrew.io/platform/creative-strategy/): Ad creative performance, fatigue detection, A/B testing insights
- [Drew AI](https://datadrew.io/platform/drewai/): The AI ads agent for Shopify brands — makes and executes better ad-spend decisions every day, and answers questions about your data conversationally with charts, tables, and recommendations. Available in-app, as a Slack app (@Drew in any channel), and via the public MCP server at mcp.datadrew.io for AI tools like Claude, Cursor, and ChatGPT (free to connect on every plan).
- [Drew AI Automations](https://datadrew.io/platform/automations/): Scheduled AI reports and alerts delivered to email or Slack via one-click installable templates — the Daily Ads Brief, ad-spend leakage checks, and weekly reviews, on schedule.

## Key Pages

- [Pricing](https://datadrew.io/pricing/): GMV-based pricing for Free, AI Intelligence and AI Ads CoPilot (early access) with monthly/yearly toggle
- [Integrations](https://datadrew.io/integrations/): Shopify, Meta Ads, Google Ads, GA4, Google Search Console, Klaviyo, Amazon (Seller + Ads), Unicommerce, Stripe, Recharge, Skio, Brevo, Judge.me, AfterShip, Google Sheets, Slack, and more
- [Connect Claude & ChatGPT (MCP)](https://datadrew.io/mcp/): Connect Claude, ChatGPT, Cursor, and any MCP-compatible AI tool to your store data via Datadrew's public, OAuth-secured MCP server at mcp.datadrew.io. Read-only access across 15+ data sources with blended ROAS, MER, CAC and LTV metrics. Set up in ~2 minutes; free to connect on every plan (analyst tools need AI Intelligence or AI Ads CoPilot), with multi-store support for agencies.
- [Book a Demo](https://datadrew.io/book/): Schedule a personalized walkthrough with the Datadrew team
- [About](https://datadrew.io/about/): Company story, team, and values

## Guides (problem hubs)

- [Scaling Paid Ads Profitably for Shopify Brands](https://datadrew.io/scaling-paid-ads-profitably/): The Shopify brand's method for scaling Meta and Google spend without ROAS collapsing — symptom router, marginal ROAS and blended MER, the budget-increase readiness check, the six forms of scale and the nine scaling ceilings
- [Product Performance Management for Shopify Brands](https://datadrew.io/product-performance-management/): Where ad spend is actually decided — the three joins the ad platform can't see (spend × stock, spend × margin, spend × repeat behaviour), the weekly product-level leak routine and an ad-spend leakage estimator
- [Advertising on AI Platforms](https://datadrew.io/advertising-on-ai-platforms/): A dated, sourced status board of what Shopify brands can actually buy on AI surfaces today (ChatGPT Ads and others), organic vs paid discovery, the three truth labels and a channel-agnostic readiness check. Editorial market education; Datadrew does not report on or manage ads on AI platforms
- [Why Did My ROAS Drop?](https://datadrew.io/why-did-my-roas-drop/): The eight checks an experienced media buyer runs when ROAS falls, in the order that finds the cause
- [Google Ads MCP: Connect Google Ads and Your Shopify Store to Claude or ChatGPT](https://datadrew.io/blog/google-ads-mcp/): Setup walkthrough, honest scope comparison (Google's official read-only MCP, a connector you build, Datadrew's) and ten cross-source prompts

## Comparisons

- [Datadrew vs Triple Whale](https://datadrew.io/vs/triple-whale/): Feature and pricing comparison
- [Datadrew vs Lifetimely](https://datadrew.io/vs/lifetimely/): Feature and pricing comparison
- [Datadrew vs Northbeam](https://datadrew.io/vs/northbeam/): Feature and pricing comparison
- [Datadrew vs Polar Analytics](https://datadrew.io/vs/polar-analytics/): Feature and pricing comparison

## Blog

- [The Ultimate Customer LTV Guide](https://datadrew.io/blog/customer-ltv-guide): Formulas, benchmarks, and strategy for Shopify brands
- [RFM Segmentation with Klaviyo](https://datadrew.io/blog/rfm-segmentation-klaviyo): Segmenting customers for smarter marketing
- [Marketing ROAS Decoded](https://datadrew.io/blog/marketing-roas-decoded): How to calculate and optimize return on ad spend
- [Cohort Analysis for Retention](https://datadrew.io/blog/cohort-analysis-retention): Understanding LTV through customer cohorts and retention curves
- [Product Intelligence for Shopify](https://datadrew.io/blog/product-intelligence): Using product data to drive growth decisions
- [Retention-First Growth](https://datadrew.io/blog/retention-first-growth): Why LTV beats CAC for Shopify brands
- [AI Analytics for D2C](https://datadrew.io/blog/drew-ai-d2c): How AI is transforming D2C operations and reporting

## Optional

- [Privacy Policy](https://datadrew.io/privacy-policy/)
- [Terms of Service](https://datadrew.io/terms-of-service/)
- [Contact](https://datadrew.io/contact/): General inquiries, support, partnerships
- [Partners](https://datadrew.io/partners/): Agency and tech partner programs