Datadrew vs Northbeam
Northbeam charges $999/mo+ for enterprise-grade attribution. Datadrew delivers AI-powered growth analytics with LTV intelligence, product analytics, and cross-channel insights — starting free.
Which platform is right for you?
Northbeam is enterprise attribution. Datadrew is full-funnel growth intelligence. They solve different problems at very different price points.
- You want enterprise-level insights without enterprise pricing ($99/mo vs $999/mo)
- You need an AI conversational agent to ask questions in plain English
- LTV cohort analysis, RFM segmentation, and product intelligence matter to you
- Your brand does $250K–$50M annual GMV
- You want 1-click Shopify installation with zero implementation overhead
- You need statistical multi-touch attribution (MTA) with ML models
- Incrementality testing and media mix modeling are critical to your strategy
- Your brand does $40M+ annual revenue and can justify $999/mo+
- You need deep attribution modeling across 10+ ad channels
- Your team includes data scientists who need granular attribution data
Feature-by-feature comparison
Northbeam is for enterprises. Datadrew gives growing brands enterprise-level insights at a fraction of the price.
| Feature | Datadrew | Northbeam |
|---|---|---|
| Platform & Setup | ||
| Free Plan | ✓ | — |
| Setup Complexity | 1-click Shopify install | Implementation required |
| Essentials Plan | From $99/mo | From $999/mo |
| AI & Automation | ||
| AI Conversational AgentAsk questions in plain English, get charts and recommendations | Drew AI | — |
| LTV & Retention | ||
| LTV Cohort Analysis4 types: time-based, product, location, and custom cohorts | Deep (4 cohort types) | — |
| RFM Segmentation10 pre-built segments with Klaviyo and Facebook sync | ✓ + Klaviyo Sync | — |
| Product IntelligenceRepurchase analysis, basket analysis, full-funnel SKU KPIs | ✓ | — |
| Attribution & Measurement | ||
| Multi-Touch AttributionML-based statistical attribution across ad channels | Blended ROAS | ✓ ML-based MTA |
| Incrementality Testing | — | ✓ |
| Media Mix Modeling | — | ✓ |
| Acquisition & Ads | ||
| Meta Ads Integration | ✓ | ✓ |
| Google Ads Integration | ✓ | ✓ |
| GA4 Integration | ✓ | ✓ |
| Integrations & Data | ||
| Klaviyo Integration | ✓ + Segment Sync | — |
Enterprise analytics without enterprise pricing
Northbeam is excellent for brands doing $40M+ annual revenue that need deep statistical attribution. For everyone else, Datadrew delivers more value per dollar.
10x more affordable
Datadrew Essentials starts at $99/mo with a free plan to evaluate first. Northbeam starts at $999/mo with no free tier. That is $10,800/year in savings you can redirect to ad spend, new hires, or product development. And Datadrew's Pro plan at $299/mo still costs less than Northbeam's entry price.
AI you can talk to
Northbeam has no conversational AI. Drew AI lets you ask complex questions in plain English across Shopify, Meta, Google Ads, GA4, and Klaviyo — and get instant answers with auto-generated charts and strategic recommendations. Choose from 3 analysis tiers: Light for quick lookups, Pro for daily analytics, and Deep Analysis for complex strategic questions.
LTV + retention intelligence
Northbeam focuses exclusively on attribution. Datadrew gives you 4 types of LTV cohorts, 10 RFM segments that sync to Klaviyo and Facebook, product repurchase analysis, basket analysis, purchase frequency heatmaps, and industry benchmarks — an entire retention and product intelligence layer that Northbeam does not offer.
“Our business is 95% subscription. Recently switched to Loop. Needed a tool for historic cohort / LTV analysis. DataDrew hit the sweetspot. Nifty, to the point, quick 1:1 support and great pricing.”
Frequently asked questions
Common questions about choosing Datadrew over Northbeam.
Enterprise analytics at a fraction of the cost
Get AI-powered growth intelligence without the enterprise price tag. Start free today.