Datadrew vs Triple Whale
Triple Whale is built for large brands with big budgets. Datadrew gives growing Shopify brands the same AI-powered analytics starting free — with deeper LTV intelligence and transparent pricing.
Which platform is right for you?
Both platforms serve Shopify brands. The right choice depends on your size, budget, and priorities.
- You want a free plan with Drew AI access before committing
- You need deep LTV cohort analysis (product, location, and custom cohorts)
- You want RFM segments that sync directly to Klaviyo and Facebook
- You prioritize product intelligence (basket analysis, repurchase rates)
- Your brand does under $10M annual GMV and needs cost-effective analytics
- You need a first-party tracking pixel for server-side attribution
- You want agentic AI that takes actions on your ad accounts (Moby Agents)
- Your brand does $10M+ annual GMV and can justify $129/mo+ pricing
- You need built-in influencer and affiliate attribution
- You prioritize multi-touch attribution over LTV depth
Feature-by-feature comparison
See exactly what you get with each platform across analytics, AI, and growth intelligence.
| Feature | Datadrew | Triple Whale |
|---|---|---|
| Platform & Setup | ||
| Free Plan | ✓ | — |
| Setup Complexity | 1-click Shopify install | Requires pixel setup |
| Pricing Model | GMV-based, transparent | GMV-based |
| Essentials Plan | From $99/mo | From $129/mo |
| Unlimited Users | ✓ (Essentials+) | Plan-dependent |
| AI & Automation | ||
| AI Conversational AgentAsk questions in plain English, get charts and recommendations | Drew AI | Moby AI |
| Agentic AIAI that takes actions on ad accounts and workflows | Roadmap | ✓ Moby Agents |
| LTV & Retention | ||
| LTV Cohort AnalysisGroup customers by first purchase and track value over time | Deep (product, location, custom) | Basic |
| RFM SegmentationRecency-Frequency-Monetary scoring with 10 pre-built segments | ✓ + Klaviyo Sync | ✓ |
| Industry Benchmarks | ✓ | ✓ |
| Acquisition & Ads | ||
| Blended Ads Dashboard | ✓ | ✓ |
| Meta Ads Integration | ✓ | ✓ |
| Google Ads Integration | ✓ | ✓ |
| GA4 Integration | ✓ | ✓ |
| Creative Strategy | ✓ | ✓ |
| Product Intelligence | ||
| Product IntelligenceRepurchase analysis, basket analysis, full-funnel SKU KPIs | Repurchase, Basket, SKU KPIs | Basic product analytics |
| Integrations & Data | ||
| Klaviyo Integration | ✓ + Segment Sync | ✓ |
| First-Party Pixel | — | ✓ |
Why growing brands choose Datadrew
Triple Whale is excellent for enterprise brands. Datadrew is purpose-built for fast-growing Shopify brands that need deep analytics without the enterprise price tag.
Start free, scale affordably
A generous free plan includes 200 Drew AI credits and basic LTV cohort analysis so you see value before spending anything. When you are ready to upgrade, Datadrew Essentials starts at $99/mo vs Triple Whale's $129/mo — saving you $360/year or more as you scale.
Deeper LTV and cohort intelligence
Datadrew offers 4 types of LTV cohorts — time-based, product, location, and custom — compared to Triple Whale's basic cohort view. Add RFM segments that sync directly to Klaviyo and Facebook for immediate activation, and purchase frequency heatmaps for timing your campaigns.
Drew AI speaks your language
Ask complex analytics questions in plain English across Shopify, Meta, Google Ads, GA4, and Klaviyo simultaneously. Drew AI delivers charts, tables, and strategic recommendations — not just raw numbers. Available on every plan, including 200 credits/mo on the free tier.
“WOW is all I can say. I have spent so much time trying to nail down an accurate LTV and I was amazed at how robust this app is and gives me quality data that I can take action on.”
Frequently asked questions
Common questions about switching from Triple Whale to Datadrew.
Ready to switch from Triple Whale?
Join 1,000+ Shopify brands using Datadrew. Install in one click — no pixel setup required.