About Datadrew

We’re building the AI growth team every commerce brand deserves.

Commerce teams have more data, tools and decisions than ever — but not more time. Datadrew connects the complete growth picture, learns how each business works, and puts an AI agent on the daily job where that understanding matters most: managing your paid ads.

Our vision A world where no good product dies of bad growth.

Growth became too complex to run manually

A commerce business is spread across Shopify, advertising platforms, analytics, retention tools, marketplaces and operational systems. Each platform sees one piece of the business, while operators are left to connect the pieces themselves.

The problem isn’t a lack of dashboards. It is the gap between data, understanding and action. Datadrew was created to close that gap.

Our mission

Grow D2C brands profitably by managing their ads exceptionally well — with a brain that learns each brand deeply, measures what truly creates profit, and acts on it every day.

Our Story

The same broken morning, at every brand

Sumit spent nearly a decade helping D2C brands grow through paid acquisition, starting at AdYogi in 2017. Every morning began the same way: Meta, Google Ads, Shopify and spreadsheets open side by side — followed by an hour of trying to understand what had actually happened, and what to do next.

Different brands had different products, customers and economics, but the underlying problem was always the same: business context was fragmented, answers were slow, and important decisions depended on manual analysis.

Vikas had spent his career building large-scale consumer and advertising systems at Zomato. Together, they started Datadrew to build the intelligence layer they believed every commerce team would eventually need.

Our journey

From helping teams understand what happened, to deciding what should happen next.

  1. 01 2021

    Commerce intelligence

    Datadrew began by helping brands understand their products, their customers, repeat purchase and lifetime value — the economics underneath the revenue line.

    Understand what happened
  2. 02 Late 2024

    Conversational intelligence

    Drew made the entire business queryable in plain English — across Shopify, Meta, Google Ads, GA4, Klaviyo and the other systems a brand runs on.

    Ask anything
  3. 03 Now

    The paid ads agent

    Drew now runs the daily paid-ads job — monitoring performance, investigating what changed, spotting opportunities and delivering the decision proactively, without anyone opening a dashboard.

    Decisions delivered

We are moving from software that tells teams what happened, to an AI agent that understands the whole business and manages paid ads with that understanding — recommending what should happen next and, with the operator’s trust, acting on it.

Why we focus on paid ads

Paid ads is where commerce decisions are most frequent, most fragmented and most financially consequential. That is the job Drew does: the AI ads agent for Shopify brands.

But advertising does not operate in isolation. The right decision depends on product economics, customer quality, retention, creative performance, inventory and the full business context. Drew connects that intelligence so every paid-ads decision is made with the whole business in view.

Founders and team

The operator who lived the problem and the engineer who had built systems at scale — and the team building it with them now.

Co-founder & CEO

Sumit Bansal

Nearly a decade in D2C paid acquisition, starting at AdYogi in 2017 with early-stage brands, several of which grew into multi-million-dollar businesses. What stayed with him was the other side of it: good products that stalled because growth decisions were fragmented, slow and manual. Datadrew is his answer — a world where no good product dies of bad growth.

  • Nearly a decade in D2C paid acquisition
  • Performance marketing at AdYogi from 2017
  • Several brands scaled to multi-million-dollar revenue
LinkedIn X (Twitter)

Co-founder & CTO

Vikas Bansal

Sumit’s brother, and the engineer behind the platform. At Zomato he took Zomato Pro and Contactless Dining 0→1 and built the self-serve ad platform restaurants used to run their own campaigns — the same problem as Drew, one industry over.

  • Ex-Engineering Manager at Zomato
  • 0→1 of Zomato Pro and Contactless Dining
  • Built Zomato’s self-serve ad platform for restaurants
  • B.Tech (IT), PEC Chandigarh
LinkedIn

We are a team of commerce operators, engineers, data scientists and product builders working across growth, analytics and AI. We combine first-hand operating experience with the technical depth required to build systems brands can trust with real decisions.

Built alongside commerce teams around the world

1000+
Shopify brands trust Datadrew
$1.5Bn+
GMV analyzed across brands
47+
Countries with active users
5.0
Star rating on Shopify App Store

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