Creative Strategy

Creative Strategy

See which ad creatives win and scale them. Unified creative library with spend, CTR, ROAS, and performance breakdowns by format and placement.

Last updated: August 2026

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Creative Strategy

See Which Ad Ideas Win -- and Scale Them

Performance for every creative across all ad platforms

CREATIVE LIBRARY

See creative thumbnails with Spend, CTR, ROAS, hook rate

Auto-built creative library that pulls thumbnails from Meta, with KPIs attached to each creative. No manual tagging required.

  • Auto-synced creative thumbnails
  • Spend, CTR, ROAS per creative
  • Hook rate (3-second views ÷ impressions) & hold rate (15-second views ÷ 3-second views)
  • Creative fatigue detection
Creative Library 12 creatives
Spend$4,820
CTR3.2%
ROAS5.4x
Hook rate42%
Spend$3,190
CTR2.8%
ROAS4.1x
Hook rate38%
Spend$2,740
CTR1.6%
ROAS2.3x
Hook rate24%
Spend$1,980
CTR0.9%
ROAS0.7x
Hook rate14%
WEEKLY DIAGNOSIS

A weekly action list, ranked by spend at risk

Every creative is graded into one of five states -- Scaling, Healthy, Fatiguing, Dead, or Testing -- with a plain-English reason behind the call. No more guessing which ones need attention.

  • 5-state read: Scaling, Healthy, Fatiguing, Dead, Testing
  • Weekly action list ranked by spend at risk
  • Plain-English reasoning behind every verdict
  • Sort by ROAS, spend, CTR, conversions
Creative Performance Trends This week
Summer UGC
5.4x
+18%
Product Demo
4.1x
+9%
Lifestyle Static
2.3x
-12%
Carousel Offer
1.8x
-5%
Brand Story
0.8x
-31%
PLACEMENT BREAKDOWN

Breakdown performance by format and placement

Understand how each creative performs across different placements and formats. Feed vs Reels, Static vs Video, Stories vs Feed -- see it all in one view.

  • Feed vs Reels performance split
  • Static vs Video comparison
  • Platform-level creative ROAS
  • Placement-level optimization insights
Performance by Placement All creatives
Feed
3.8x
ROAS · $12.4K spend
Reels
4.6x
ROAS · $8.9K spend
Stories
2.1x
ROAS · $5.2K spend
Static vs Video
Static
2.4x
vs
Video
4.2x
Video outperforms by 75%
By the Numbers

Creative Strategy by the numbers

0K+
Creatives analyzed across
ad platforms
0.0x
Average top-creative
ROAS
0%
Creative waste
reduction
Drew AI

Ask Drew AI about your creatives

Go deeper with conversational creative analysis. Ask Drew AI any question about your ad creative performance, and get instant answers with charts and actionable recommendations.

  • Which creative has the best ROAS on Meta?
  • Show CPM trends for creatives this month
  • Which format performs best on Instagram?
Drew AI Ads Agent
Which creative has the best ROAS on Meta?
Top 3 creatives by ROAS on Meta Ads:

1. Summer UGC Video -- $4,820 spend, 5.4x ROAS
2. Product Demo Reel -- $3,190 spend, 4.1x ROAS
3. Before/After Static -- $2,440 spend, 3.8x ROAS

Recommendation: Scale Summer UGC Video by 40% -- it has the highest hook rate (42%) and ROAS is still climbing week over week.

Stop guessing which creatives work

Install Datadrew from the Shopify App Store and start seeing exactly which ad creatives drive results. Free to get started.

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