Flat fee for your GMV band. Credits grow with your plan.
Start with your data
Free
Your Shopify and ads data, in the AI you already use.
$0
Free forever · No card required
✦
1,000welcome credits · one time
1,000 Drew credits are a one-time welcome grant that covers Drew’s analyses and actions. They do not renew each month. MCP data reads and writes use zero Drew credits.
Datadrew MCP ClaudeChatGPTDatadrew MCP connects your preferred AI to your business data, with a prompt library to start from and live dashboards you build from a prompt. Free includes data reads; paid plans add Datadrew’s computed product, cohort and creative insights. Your external AI subscription is separate. MCP reads and writes use zero Drew credits.
Your connected data in Claude or ChatGPT · Live dashboards · Prompt library
Try Drew 1,000 Drew credits are a one-time welcome grant that covers Drew’s analyses and actions. They do not renew each month. MCP data reads and writes use zero Drew credits.
Analysis and recommendations with 1,000 one-time welcome credits
✓
Support
Help centre · Email support
3 months of history · Daily refresh · Up to 10 teammates
Add Drew’s intelligence
AI Intelligence
Know what to scale, what to fix and what to test next.
$99/month
Billed monthly · USD
✦
3,000Drew credits / month
Drew credits cover Drew’s analyses and actions. Usage varies with the task; paid allowances renew monthly and one-time top-ups are separate purchases. MCP data reads and writes use zero Drew credits.
Datadrew MCP ClaudeChatGPTDatadrew MCP connects your preferred AI to your business data, with a prompt library to start from and live dashboards you build from a prompt. Free includes data reads; paid plans add Datadrew’s computed product, cohort and creative insights. Your external AI subscription is separate. MCP reads and writes use zero Drew credits.
Everything in Free, plus Datadrew’s computed creative, product and cohort insights
✓
Ask Drew · your AI ads agent Drew reads your store, ads, customers, products and creative history to diagnose what changed, compare performance and recommend the next step. Answers come with charts and reports you can share with a link. Deeper analyses use more credits.
Diagnose changes, compare performance and get next-step recommendations, grounded in your store, ads, customers, products and creative history.
Charts, reports & shareable artifacts
✓
Brand context & memory Drew keeps a brand context for your store: products, margins, promotions, customers, creatives and past decisions. Add your own business context, upload documents, and switch memory on or off whenever you like.
Drew remembers your products, margins, promotions and past decisions, so advice fits your brand.
✓
Creatives Meta Ads only, currently in beta. Includes creative performance, fatigue signals, hooks and angles, competitor ads from the public Ad Library, and briefs or scripts with Drew. Image and video generation are not included.
Product intelligence Explore product sales, first-purchase cohorts, lifetime value, repeat purchases and products bought together. Customer lifetime value is not attributed to individual ads or creatives.
Automations Recurring analyses that run on a schedule and land in Slack or email: the Daily Ads Brief, spend and revenue alerts, weekly and monthly summaries. Start from a template or describe the job in plain English. Each run uses Drew credits.
Daily Ads Brief · Spend spike alerts · Weekly summaries to Slack or email · 16+ templates, or describe any workflow in plain English
✓
Drew in Slack SlackMention @Drew in a channel and it replies in the thread with charts and recommendations. Automations can deliver reports and alerts to Slack or email. The weekly Creative Diagnosis is currently an in-app report.
Ask @Drew in a thread · Charts and recommendations in the channel
✓
Support
Setup assistance · Extended customer success
All history · Hourly refresh · Unlimited teammates
Early access
AI Ads CoPilot
Your AI media buyer, from insight to approved action.
$299/month
Billed monthly · USD
✦
9,000Drew credits / month
Drew credits cover Drew’s analyses and actions. Usage varies with the task; paid allowances renew monthly and one-time top-ups are separate purchases. MCP data reads and writes use zero Drew credits.
Datadrew MCP ClaudeChatGPTDatadrew MCP connects your preferred AI to your business data, with a prompt library to start from and live dashboards you build from a prompt. Free includes data reads; paid plans add Datadrew’s computed product, cohort and creative insights. Your external AI subscription is separate. MCP reads and writes use zero Drew credits.
Everything in Intelligence, plus execution playbooks
Ads execution Meta AdsGoogle AdsAccess is reviewed account by account. CoPilot covers the Meta Ads agent and the Google Ads agent, working within the approval controls agreed with you.
Product performance management Access is reviewed account by account. CoPilot covers the Meta Ads agent and the Google Ads agent, working within the approval controls agreed with you.
Create & optimise product sets and groups in catalog ads across Meta and Google
Everything in AI Intelligence, plus execution workflows
✓
Audience Activation Send customer segments to your connected marketing channels. Included with AI Ads CoPilot; available as a separate add-on with AI Intelligence.
Customer segments to Klaviyo & Meta audiences · Included
✓
Support
Guided onboarding · Extended customer success
All history · Hourly refresh · Unlimited teammates
Which plan is right for me?
Free if you want your store and ads data inside the AI you already use.
AI Intelligence if you run paid ads and want Drew to tell you what to scale, fix and test — in Slack and in your AI.
AI Ads CoPilot if you want Drew to make the approved changes in Meta and Google, with guardrails.
Trusted by 1,000+ Shopify brands across 47+ countries
“Datadrew hit the sweet spot. Nifty, to the point, quick 1:1 support and great pricing.”
“One of the best apps in the Shopify App Store. Saves hours of manual reporting if you track customer lifetime value.”
“I have spent so much time trying to nail down an accurate LTV and I was amazed at how robust this app is.”
For agencies
Running growth for multiple brands?
Datadrew helps agencies turn scattered client data into repeatable growth workflows. Manage multiple Shopify stores from one account, standardise client reporting, give every store its own brand context and keep each client’s data and access separate.
Custom portfolio pricing and onboarding for agencies managing multiple stores.
Drew credits cover Drew’s analyses and actions. MCP data reads and writes use zero Drew credits.Drew credits cover Drew’s analyses and actions. Usage varies with the task; paid allowances renew monthly and one-time top-ups are separate purchases. MCP data reads and writes use zero Drew credits.
Detailed comparison of Free, AI Intelligence and AI Ads CoPilot.
What’s included
Free
$0
Free forever · No card required
AI Intelligence
$99/month
Billed monthly · USD
AI Ads CoPilot
$299/month
Billed monthly · USD
Included Drew credits Drew credits cover Drew’s analyses and actions. Usage varies with the task; paid allowances renew monthly and one-time top-ups are separate purchases. MCP data reads and writes use zero Drew credits.
✦
1,000welcome credits · one time
1,000 Drew credits are a one-time welcome grant that covers Drew’s analyses and actions. They do not renew each month. MCP data reads and writes use zero Drew credits.
✦
3,000Drew credits / month
Drew credits cover Drew’s analyses and actions. Usage varies with the task; paid allowances renew monthly and one-time top-ups are separate purchases. MCP data reads and writes use zero Drew credits.
✦
9,000Drew credits / month
Drew credits cover Drew’s analyses and actions. Usage varies with the task; paid allowances renew monthly and one-time top-ups are separate purchases. MCP data reads and writes use zero Drew credits.
Drew, your AI ads agent
Ask Drew Drew reads your store, ads, customers, products and creative history to diagnose what changed, compare performance and recommend the next step. Answers come with charts and reports you can share with a link. Deeper analyses use more credits.Diagnose what changed, compare performance and get next-step recommendations.
With welcome credits
✓ Included
✓ Included
Brand context & memory Drew keeps a brand context for your store: products, margins, promotions, customers, creatives and past decisions. Add your own business context, upload documents, and switch memory on or off whenever you like.Drew learns your products, margins, promotions, customers, creatives and past decisions.
With welcome credits
✓ Included
✓ Included
Charts, reports & shareable artifactsAnswers come with charts and reports your team can share with a link.
With welcome credits
✓ Included
✓ Included
Creative briefs & scripts with Drew Meta Ads only, currently in beta. Includes creative performance, fatigue signals, hooks and angles, competitor ads from the public Ad Library, and briefs or scripts with Drew. Image and video generation are not included.Briefs and scripts built from what is already working.
Not included
✓ Included
✓ Included
Datadrew MCP for Claude & ChatGPT
ClaudeChatGPT Your connected data in your AI Datadrew MCP connects your preferred AI to your business data, with a prompt library to start from and live dashboards you build from a prompt. Free includes data reads; paid plans add Datadrew’s computed product, cohort and creative insights. Your external AI subscription is separate. MCP reads and writes use zero Drew credits.Shopify, Meta Ads, Google Ads, GA4 and Klaviyo reads. Zero Drew credits.
✓ Included
✓ Included
✓ Included
Datadrew’s computed insights Datadrew MCP connects your preferred AI to your business data, with a prompt library to start from and live dashboards you build from a prompt. Free includes data reads; paid plans add Datadrew’s computed product, cohort and creative insights. Your external AI subscription is separate. MCP reads and writes use zero Drew credits.Creative, product and cohort intelligence, ready to query.
Not included
✓ Included
✓ Included
Live dashboardsBuild a dashboard from a prompt and refresh it whenever you ask.
✓ Included
✓ Included
✓ Included
Prompt libraryReady-made prompts for acquisition, retention, product and executive questions.
✓ Included
✓ Included
✓ Included
Execution playbooks Access is reviewed account by account. CoPilot covers the Meta Ads agent and the Google Ads agent, working within the approval controls agreed with you.Drew’s ads-management playbooks, available in your AI.
Not included
Not included
✓ Included
Creatives · Meta Ads beta
Creative leaderboard Meta Ads only, currently in beta. Includes creative performance, fatigue signals, hooks and angles, competitor ads from the public Ad Library, and briefs or scripts with Drew. Image and video generation are not included.Winners, spend and fatigue signals.
Not included
✓ Included
✓ Included
Track creative concepts Meta Ads only, currently in beta. Includes creative performance, fatigue signals, hooks and angles, competitor ads from the public Ad Library, and briefs or scripts with Drew. Image and video generation are not included.Hooks, angles and concept tags.
Not included
✓ Included
✓ Included
Track competitor ads Meta Ads only, currently in beta. Includes creative performance, fatigue signals, hooks and angles, competitor ads from the public Ad Library, and briefs or scripts with Drew. Image and video generation are not included.From the public Meta Ad Library.
Not included
✓ Included
✓ Included
Product intelligence
Product performance intelligence Explore product sales, first-purchase cohorts, lifetime value, repeat purchases and products bought together. Customer lifetime value is not attributed to individual ads or creatives.Hero products and product performance across channels.
Core store dashboards
✓ Included
✓ Included
Product basket analysis Explore product sales, first-purchase cohorts, lifetime value, repeat purchases and products bought together. Customer lifetime value is not attributed to individual ads or creatives.Products bought together.
Not included
✓ Included
✓ Included
Product LTV & repurchase intel Explore product sales, first-purchase cohorts, lifetime value, repeat purchases and products bought together. Customer lifetime value is not attributed to individual ads or creatives.Repurchase patterns and product LTV.
Not included
✓ Included
✓ Included
Product performance management Access is reviewed account by account. CoPilot covers the Meta Ads agent and the Google Ads agent, working within the approval controls agreed with you.Product sets and groups in catalog ads across Meta and Google.
Not included
Not included
Early access
Retention & customers
Cohort analysis Explore product sales, first-purchase cohorts, lifetime value, repeat purchases and products bought together. Customer lifetime value is not attributed to individual ads or creatives.LTV and retention by acquisition cohort.
Basic · 3-month history
✓ Included
✓ Included
Customer segments (incl. RFM)Champions, at-risk and RFM segments.
Basic segments
✓ Included
✓ Included
Retention benchmarksYour retention against similar brands.
Not included
✓ Included
✓ Included
Segment sync to KlaviyoSend segments to your email and SMS flows.
Not included
✓ Included
✓ Included
Automations & team workflows
Scheduled reports Recurring analyses that run on a schedule and land in Slack or email: the Daily Ads Brief, spend and revenue alerts, weekly and monthly summaries. Start from a template or describe the job in plain English. Each run uses Drew credits.Daily Ads Brief, weekly and monthly summaries.
Not included
✓ Included
✓ Included
Alerts Recurring analyses that run on a schedule and land in Slack or email: the Daily Ads Brief, spend and revenue alerts, weekly and monthly summaries. Start from a template or describe the job in plain English. Each run uses Drew credits.Spend spikes, revenue drops, conversion-rate drops and low inventory.
Not included
✓ Included
✓ Included
Template library Recurring analyses that run on a schedule and land in Slack or email: the Daily Ads Brief, spend and revenue alerts, weekly and monthly summaries. Start from a template or describe the job in plain English. Each run uses Drew credits.Ready-made recurring jobs to start from.
Not included
16+ templates
16+ templates
Custom automations in plain English Recurring analyses that run on a schedule and land in Slack or email: the Daily Ads Brief, spend and revenue alerts, weekly and monthly summaries. Start from a template or describe the job in plain English. Each run uses Drew credits.Describe any recurring job, then set the schedule and delivery.
Not included
✓ Included
✓ Included
Delivery to Slack or email Mention @Drew in a channel and it replies in the thread with charts and recommendations. Automations can deliver reports and alerts to Slack or email. The weekly Creative Diagnosis is currently an in-app report.Reports and alerts land where your team already works.
Not included
✓ Included
✓ Included
Slack Drew in Slack Mention @Drew in a channel and it replies in the thread with charts and recommendations. Automations can deliver reports and alerts to Slack or email. The weekly Creative Diagnosis is currently an in-app report.Ask @Drew in a thread; charts and recommendations in the channel.
Not included
✓ Included
✓ Included
Dashboards & business intelligence
Store performanceRevenue, orders, AOV and repeat rate over time.
Standard
Full
Full
Blended ads summarySpend, revenue and blended ROAS across channels.
✓ Included
✓ Included
✓ Included
Hourly performance dashboardAd performance, hour by hour.
Not included
✓ Included
✓ Included
Meta AdsGoogle Ads Campaign analysisCampaign-level analysis and recommendations.
Not included
✓ Included
✓ Included
Website performance (GA4)Traffic and conversion from GA4.
Not included
✓ Included
✓ Included
CSV data exportsExport any dashboard.
Not included
✓ Included
✓ Included
Ads execution
Drew’s recommendationsBudget, pause and scaling recommendations with the evidence behind them.
Visible
Visible
Visible + Apply
Meta AdsGoogle Ads Apply changes in Meta and Google Access is reviewed account by account. CoPilot covers the Meta Ads agent and the Google Ads agent, working within the approval controls agreed with you.Approved budget changes, pauses and campaign updates.
Not included
Your team applies changes
Drew applies approved changes · Early access
Approval workflows & budget guardrails Access is reviewed account by account. CoPilot covers the Meta Ads agent and the Google Ads agent, working within the approval controls agreed with you.Approval paths, budget guardrails and margin floors.
Not included
Not included
✓ Included
Audience Activation Send customer segments to your connected marketing channels. Included with AI Ads CoPilot; available as a separate add-on with AI Intelligence.Customer segments to Klaviyo and Meta audiences.
Not included
Optional add-on
✓ Included
Data, access & support
Connected data sourcesShopify, Meta Ads, Google Ads, GA4 and Klaviyo.
✓ Included
✓ Included
✓ Included
Shopify storesRun more than one store from a single account.
1 store
Multi-store
Multi-store
Data historyHow far back your dashboards and Drew can look.
Creatives (Creative Intelligence) covers Meta Ads and is in beta. Ads execution and product performance management are available through account-approved early access. Free plan rows marked “With welcome credits” work while your one-time welcome credits last.
AI Intelligence$99/month for your band · 7-day free trial
Every plan sees Drew’s recommendations; the difference is how much of the work Drew does.
Free puts your data in your AI: 3 months of history, daily refresh, core dashboards, and Datadrew MCP so Claude or ChatGPT can read your Shopify and ads data.
AI Intelligence makes Drew your analyst: all-time history, hourly refresh, every dashboard (cohort LTV, RFM, product, creative and acquisition intelligence), Drew AI Automations for scheduled reports and alerts, Deep Analysis mode, and a monthly Drew AI credit allowance from 3,000.
AI Ads CoPilot makes Drew your media buyer: everything in AI Intelligence plus one-click Apply, so Drew makes the approved change in Meta Ads and Google Ads within the guardrails you set. Everyone sees the recommendations; only CoPilot applies them.
Ads execution is rolling out account by account, so AI Ads CoPilot is not self-serve and there is no checkout for it. You request access with your store URL, monthly ad spend and channels, and we review every account individually and reply within two business days.
Once you’re onboarded, Drew starts proposing changes in Meta Ads and Google Ads within the approval controls you set: approval workflows, budget guardrails and margin floors.
On AI Ads CoPilot, yes — and it’s rolling out now. Drew proposes the change (a budget move, a pause, a scale-up or scale-down, a new campaign), you approve it, and Drew makes it in Meta Ads or Google Ads within the guardrails you set: approval workflows, budget caps and margin floors.
On Free and AI Intelligence, Drew recommends and you make the change yourself. Drew never executes without an approval path, and knowing when not to touch an account is part of its judgment.
Yes. Connecting Claude, ChatGPT, Cursor or any MCP client to your own connected data is free on every plan, including Free, and MCP reads never use Drew AI credits. Free gives your AI real-time reads of Shopify, Meta Ads, Google Ads, GA4 and Klaviyo with 3 months of history.
AI Intelligence adds the analyst layer — cohort LTV, RFM, product performance, blended MER and CAC, benchmarks, all-time history and Drew’s analyst playbooks in-session. AI Ads CoPilot adds execution playbooks. Set up Datadrew MCP.
Recurring analyses that run on a schedule and land in Slack or email: the Daily Ads Brief, spend-spike and revenue-drop alerts, weekly and monthly summaries. Start from one of 16+ templates or describe the job in plain English, set the schedule and delivery, and Drew runs it.
Automations are included with AI Intelligence and AI Ads CoPilot. Each run uses Drew AI credits from your monthly allowance. See the template gallery.
You can — and on Free, that’s exactly what Datadrew MCP is for. We built the server, and the data access is free. A chat session with your data is a good analyst.
What it lacks is what compounds: the brand context Drew keeps across sessions (your margins, inventory, promotions, what you’ve already tried), the daily loop that runs unasked — the Daily Ads Brief, alerts, leakages — and, on AI Ads CoPilot, the ability to make the approved change with guardrails. Start with your data in your AI; upgrade when you want the analyst and the media buyer.
Your GMV (Gross Merchandise Value) tier is based on your rolling last 12 months of Shopify sales. It’s calculated automatically from your connected Shopify store — you don’t need to enter it manually. As your store grows, your plan moves to the next tier so pricing stays fair and aligned to the value you’re getting. Pricing is a flat monthly fee for your band; it does not track your ad spend or the number of users.
Free includes a one-time welcome grant of 1,000 Drew AI credits. AI Intelligence and AI Ads CoPilot include a monthly allowance that scales with your GMV band — from 3,000 and 7,500 credits a month respectively — refreshed on the 1st of every month. If you use them up, Drew AI pauses further queries until the reset, or you can buy a top-up credit pack from your billing page at any time. MCP reads never use credits.
Yes. AI Intelligence comes with a 7-day free trial so you can explore every feature before committing, and the Free plan needs no credit card and can be used indefinitely. AI Ads CoPilot is early access rather than a trial: request access and we’ll qualify your account.
Yes. Pay annually and get 2 months free — you pay for 10 months and get 12. You can switch between monthly and annual billing at any time from the billing page.
Yes. Upgrades take effect immediately and are prorated — you only pay the difference for the remainder of your billing cycle. Downgrades take effect at the end of your current billing period so you keep the features you’ve paid for. Moving from AI Ads CoPilot to AI Intelligence keeps all of your data, history and dashboards; you lose one-click Apply and Audience Activation reverts to an add-on.
Yes. Multi-store support is included on AI Intelligence and AI Ads CoPilot, so you can connect multiple Shopify stores to a single account and Drew works across all of them from one place.
All paid plans include integrations with Shopify, Meta Ads (Facebook & Instagram), Google Ads, Google Analytics 4, and Klaviyo, with more platforms in the integrations directory. Connections are one-click OAuth — no technical setup required. Every plan, including Free, supports unlimited ad accounts.
Yes. Agencies already run multiple client brands from one Datadrew account, and dedicated agency plans with client workspaces and pooled Drew AI credits are rolling out. Talk to us and we’ll price it for your client list, or see the agency partner programme.
Yes, absolutely. We take data security very seriously. Your data is encrypted in transit and at rest, and we follow industry best practices for security. We never share your data with third parties. Our infrastructure is hosted on secure cloud providers with SOC 2 compliance.
Yes. There are no long-term contracts: cancel at any time and you keep access until the end of your current billing period. You can manage your plan from the billing page, through in-app chat support, or by emailing support@datadrew.io.
Book a demo
Let’s find the right plan for your brand.
See Drew on a guided walkthrough and talk through your store, channels and setup.
Start Free in Seconds
Put your Shopify and ads data in your AI today. Add Drew as your analyst when you’re ready, and request early access when you want Drew to make the changes. Install on Shopify, or sign up directly with any data stack.
Claude
ChatGPT
Slack
Meta Ads
Google Ads
Shopify
GA4
Klaviyo