Datadrew vs Northbeam
Northbeam is the enterprise attribution stack — ML-based multi-touch, incrementality testing and media mix modeling, priced on media spend from $1,500/mo. Drew is the AI ads agent that makes and executes the daily ad-spend decisions for a lean team: what you actually made, where spend is leaking, and what to scale, reduce or pause — reconciled to your Shopify orders overnight, on published pricing from $99/mo.
Which platform is right for you?
Northbeam answers “which channel deserves the credit?”. Datadrew answers “did we actually make money, and what do I do today?”. Different jobs, priced on different things.
- You want profit after product cost, shipping, fees and discounts — not channel credit
- You need the daily decisions made and executed: the Daily Ads Brief, Ad Spend Leakages, Budget Recommendations
- LTV cohort analysis, RFM segmentation and product intelligence matter to you
- You need statistical multi-touch attribution with ML models — Datadrew has none
- Incrementality testing and media mix modeling are central to how you buy media
- You are spending enough on media that a $1,500/mo floor is a rounding error
Feature-by-feature comparison
What each platform actually does across setup, pricing, profit, attribution and retention.
| Feature | Datadrew | Northbeam |
|---|---|---|
| Platform & Setup | ||
| Free planA permanently free tier | ✓ 3 months of data, 1 shop, 10 users, 1,000 welcome AI credits | None advertised |
| Free trial of paid plans | ✓ 7 days, no card | None advertised |
| Data architectureHow each platform gets your data | No site script — Shopify server-side data plus ad-platform APIs | Pixel install plus implementation and model calibration |
| Priced on | Annual GMV — 13 bands, all published | Media spend — Starter published, rest by quote |
| Entry paid plan | From $99/mo (Essentials) | From $1,500/mo (Starter) |
| Contract | Monthly, cancel anytime; annual optional | Month-to-month on Starter; annual terms above |
| AI & Automation | ||
| AI agentAsk questions in plain English, get charts and recommendations | Drew AI | None advertised |
| LTV & Retention | ||
| LTV Cohort Analysis4 types: time-based, product, location, and custom cohorts | Deep (4 cohort types) | — |
| RFM segmentationRecency-Frequency-Monetary scoring with pre-built segments | ✓ + sync to Klaviyo and Meta | — |
| Product intelligenceRepurchase analysis, basket analysis, full-funnel SKU KPIs | Repurchase, basket, SKU KPIs (Pro) | Ad-focused product analytics |
| Attribution & Measurement | ||
| Multi-Touch AttributionML-based statistical attribution across ad channels | Blended ROAS | ✓ ML-based MTA |
| Incrementality Testing | — | ✓ |
| Media Mix Modeling | — | ✓ |
| Acquisition & Ads | ||
| Integrations & Data | ||
| Klaviyo | ✓ + segment sync | — |
| Profit after all costsRevenue net of product cost, shipping, fees and discounts | ✓ Reconciled to Shopify orders overnight | — |
| Open MCP serverConnect Claude, ChatGPT or Cursor directly to your data | ✓ Essentials and Pro | — |
The daily ad-spend decisions, made and executed for you
Not an attribution model to calibrate and interpret. Four decisions that arrive on their own, on real profit — reconciled to your Shopify orders overnight. No analyst required.
The Daily Ads Brief & Diagnose Performance
What you really made yesterday, after every cost, by 8am. Then ask why any number moved and get the root cause.
Ad Spend Leakages & Budget Recommendations
Daily checks for spend on out-of-stock products and negative-margin SKUs, then weekly recommendations on what to scale, reduce or pause, and why.
LTV and retention intelligence
Four cohort types, RFM segments that push straight to Klaviyo and Meta, plus repurchase and basket analysis.
What merchants say after switching
Rated 5.0 on the Shopify App Store across 23 reviews.
“One of the best apps in the Shopify App Store. Saves hours of manual reporting.”
“Datadrew hit the sweetspot. Nifty, to the point, quick 1:1 support and great pricing.”
“Amazing app. The reports have some great data that would be really hard to come by otherwise. 100% recommended.”
Frequently asked questions
Common questions about choosing Datadrew over Northbeam.
Make and execute better ad-spend decisions, every day
Join 1,000+ Shopify brands using Datadrew. Install from the Shopify App Store — no site script to add.